Paul Bichler

CCO | Saatchi & Saatchi/Woven

SUPER BOWL 2018

TIDE | Saatchi & Saatchi

Laundry night

TIDE | SAATCHI & SAATCHI

COLD CALLERS

TIDE | SAATCHI & SAATCHI

SUPERBOWL 2021

TIDE | Saatchi & Saatchi

SUPERBOWL 2017

TIDE | Saatchi & Saatchi

The Man Who Couldn't Slow Down

Hennessy | Droga5

The Most Interesting Man In The World

Dos Equis | Euro

Tide TV

TIDE | Saatchi & Saatchi

The Ride

Hennessy | Droga5

Project Shiphunt

Sony | 180 Los Angeles

Malcolm Campbell Print

Hennessy | Droga5

Trevor the Mentos Intern

Mentos | BBH New York

“Let’s have an intern do it.” It’s a phrase that precedes some of the most important office tasks, like filing, and testing nine-volt batteries on one’s tongue. In 2007 the status quo of the intern world was rocked when one lucky college student was awarded the chance to intern for world renowned confections brand Mentos. After successfully writing his name on an application, Trevor Day was selected. Trevor was immediately whisked away via city bus on an all bus-related expenses paid journey down the street to Mentos headquarters in Erlanger Kentucky.
His new position: ultimate intern.
His boss: America.

Vacation Daze

Royal Caribbean | JWT New York

We thought it was about time to have a little sit down with America and revisit some of the reasons why, when it comes to leisure time, we could all work a little harder. 

Postcards from Why Not

Royal Caribbean | JWT New York

2009 was not a good year for the cruise industry. The global economic meltdown canceled most peoples’ vacation plans, and swine flu made even the most adventurous among us avoid cruise ships. Royal Caribbean needed to show people that, even though things were looking pretty grim on land, it was actually a great time to be on a cruise. Prices were at historic lows, the weather was good and the hand sanitizer was flowing. But routes and prices were constantly changing. The timing of a traditional campaign wouldn't work. We needed to release new messages daily. So we packed some bags, moved our agency aboard the ship and did just that. 

Innocent Escapes

Brawny | Fallon New York

It takes a special kind of man to sell paper towels. This is that man.

Chrismahanukwanzakah

Virgin Mobile | Chrismahanukwanzakah